Module BS203 - RFP/ITT analysis. The golden threads running through your bid designed to continually  reinforce your winning credentials.

Win themes are the DNA of your bid. These are the key reasons the client will buy from you and they should be consistently referenced throughout the bid response. This module also links back to previous modules (such as working with SMEs, the Kick-Off Meeting and understanding objectives/needs). The bid writer's objective is to weave into the narrative consistent reinforcement of why you are the right people to buy from.