Module BV301 - Emotional and rational procurement and evaluation drivers. Includes the Common non-buying motives.

The Common Buying Motives module examines the reasons why an evaluator will connect with your bid on an emotional level but will also have access to the logic of making a decision in your favour. These are referred to as the Rational Common Buying Motive (RCBM) and the Emotional Common Buying Motives (ECBM). As with any proposition, there is a flip side which are the Non-Buying motives. This module also examines those.