Module BS202 - Establishing the key needs to be met and the additional value.

The unstated needs. How to analyse a question and capture its component elements. Identifying points of empathy. Research feeds directly into your understanding of their needs and objectives. A clear and unequivocal understanding of your customers requirements (both explicit and implicit) is critical to writing a winning bid. This module also demonstrates how to deconstruct a question in an ITT/RfP to ensure you have an intimate understanding of what you need to do to deliver a high scoring answer.